Separate signal from noise
Not every spike deserves strategy changes. Focus on trends that persist beyond a single news cycle and show multi-day traction.
Short-lived spikes can hurt performance if you over-rotate away from stable high-baseline terms.
Run a lightweight weekly reset
Each week, review categories with the biggest movement and update only a few tie-breaker assumptions. Keep your core model anchored to category size and maturity.
This gives you recency awareness without sacrificing consistency.